Pitching
I am often brought on board at pitch stage to help quickly focus design rationale and direction.
Freehand sketching of key diagrams and concept visuals at this stage often become part of the final submissions.
Shown here is a selection of material – diagrams, sketches, plans and elevations – that I’m fond of for various reasons.
The Zayed National Museum (Abu Dhabi) pitch, which we (Event) won, was fun to work on. It’s not often that you’re faced with 5000sqm of exhibition space and a very interesting building concept by Foster + Partners. My immediate role was to digest the substantial pitch brief and generate a first round of ideas.
The creative response had to balance a memorable vision for the museum galleries with a cultural sensitivity to the regional stories and narrative of Sheikh Zayed. Some of the finished visuals shown here are by Vyonyx.
I was subsequently involved in the concept stage of this project, including fast-tracking a concept for a 400m long ‘timeline garden’ that would act as an external gallery linking the museum to the coastal promenade.
The Sony sketches below are from my time at Imagination. They’re a typical example of blank-slate ‘thinking big’ at the start of a project. Not sure if anything remotely resembling these sketches ever made it through to implementation!
And a scattering of other early-stage concept and pitch work, mainly to show a variety of sketch visual style and a range of interesting ideas. (Photos are of architectural models made by the model-making team at Imagination).
